What is Google AdSense?
AdSense is a nice way to monetize your traffic, and very easy to implement. It's one of my top earners and has been since 2003. (See the video about my earnings further down.)
![]() | AdSense is not a get-rich-quick program. You have to build a site with lots of traffic to make it worthwhile. This free guide will give you a realistic overview of what you can expect from the program. Don't pay a cent for these "Get Rich Quick" books on AdSense. Many of them are all hype or they're trying to get you to purchase one of their products. Right click and "Save As" to download this book. |
Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.
You see these ads displayed above the free/organic results and along the right side of the page on Google.com. The advertisers are paying a certain amount of money per click for these ads.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text or image ads on your site. When someone clicks, you earn roughly 60% of the click and Google gets the rest.
This program is called AdSense.
This is a great program that can help you drive additional income to your website -- especially if it's mostly content based.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
How Does AdSense Work?
Here's a video I did some years back. The reason I still show it here is the concept is still exactly the same. The biggest difference is it takes more work to build up traffic. Nevertheless, AdSense still works.
How Much Can You Earn With AdSense?
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.Getting over $1 is probably very rare, although it does happen from time to time. However, you will find that most of your earnings will be on the lower end of the spectrum.
It's important to note that I cannot estimate how much you will earn based on your traffic. People always want to know what the average amount is per click.
No one knows the answer to this except Google, so don't let anyone try to tell you any different. It would be impossible for myself or any AdSense publisher to give this information because the ads all cost different prices and we have no idea what advertisers are paying.
However, there are some niches that obviously pay more. So it is logical to believe that keyword phrases like sex, make money, etc. may earn you more per click since these are highly competitive keywords that are searched for quite a bit on
The more competitive the search term, the more the advertisers pay and the more you earn as a publisher.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.

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